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Why talent mapping is critical for reaching strategic goals
July 8, 2024

Talent mapping enables organisations to align their talent with the business's strategic objectives to improve overall performance. Human resources professionals understand its importance to the organisational strategy. But do your organisation’s leaders?


How often have you seen a hiring manager make a hiring or promotion decision that, in hindsight, was based on convenience or necessity? It is more common than organisations would like to admit and is generally symptomatic of insufficient talent mapping. Yet the consequences can be significant to the business, particularly when considering the opportunity cost of realising strategic goals.


In this article, we discuss the benefits of talent mapping and best practice talent mapping strategies.


Benefits of talent mapping for organisational performance


Talent mapping enables organisations to identify and leverage the skills and capabilities of their people. By mapping out talent, leaders can gain a clear understanding of the strengths and weaknesses of their workforce. This information can then be used to make informed decisions regarding recruitment, training, and development initiatives.


While traditionally a human resources function, talent mapping is more effective when prioritised and embraced by all leaders. It helps identify high-potential employees who can be developed for future leadership positions, ensuring the right people are promoted or recruited.


Talent mapping offers several benefits for organisational performance:


Enhanced Recruitment: By understanding the skills and capabilities of the existing workforce, organisations can identify the gaps and target their recruitment efforts to fill those gaps. This ensures that the organisation attracts and hires individuals with the required skills and competencies to help it reach its goals.


Succession Planning: Talent mapping allows organisations to identify high-potential employees and develop tailored development plans to groom them for future leadership positions. This facilitates a smooth talent transition and minimises disruptions in key roles.


Improved Performance Management: Talent mapping can help organisations establish clear performance expectations by aligning individual goals with the business's strategic objectives. This clarity helps employees understand their roles and responsibilities, improving performance.


Strategic Workforce Planning: Talent mapping provides insights into the workforce's skills and capabilities, enabling organisations to plan for future talent needs. By identifying potential skill gaps, organisations can proactively address them through recruitment, training, and development initiatives.


Best practices for effective talent mapping


To ensure effective talent mapping, consider the following best practices:


  1. Involve Key Stakeholders: Collaborate with managers and department heads to gather input and insights on talent needs and requirements.
  2. Use Data and Analytics: Leverage data and analytics to identify trends, patterns, and gaps within the talent pool. This data-driven approach ensures objective decision-making.
  3. Foster a Culture of Continuous Learning: Encourage employees to continuously develop their skills and capabilities through training and development programs. Setting specific learning and development targets can help make expectations clear and promote a culture of learning and growth.
  4. Regularly Review and Update Talent Maps: Talent mapping should be an ongoing process. Regularly review and update talent maps to reflect organisational and workforce changes.
  5. Communicate and Engage: Communicate the purpose and benefits of talent mapping to employees. Engage them in the process by seeking their input and feedback; talent mapping may identify employee skills and capabilities outside their current role's scope.


By following these best practices, organisations can maximise the effectiveness of their talent mapping initiatives and drive positive outcomes.


Addressing gaps and measuring impact


Not all gaps in skills and capabilities can be addressed through learning and development, particularly where urgency is required. Therefore, it is essential to look externally to address critical gaps and help streamline internal training and mentoring. In this instance, talent mapping of the market is also necessary to identify potential external talent for upcoming and future requirements. This should form part of a more holistic approach to talent mapping.


Measuring the impact of talent mapping on organisational success is essential to evaluate the effectiveness of talent management strategies. Some key metrics to consider include employee retention, performance improvement, your leadership pipeline and employee engagement.


If you need assistance with talent mapping the market or sourcing employees to address specific gaps, let us know what you are looking for or contact us for a confidential discussion today.

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